The site advertises a single product or service (limited range of products or services) or promotes the brand during advertising campaigns.
What is landing page?
Online marketing term “landing” or “landing page” means a webpage, that promotes a single product, service or event.
Landing is also called a selling page, a one-page website, capture page, promotion-specific landing page - it has many names but a single goal - attract, capture leads that can be potential customers, to your website.
Links from landing page lead the visitor to the main website, or serve any other purpose (order a callback, collects emails etc)
Usually landing is just one page, not a fullsize website. It is suitable for marketing campaigns, promo actions, or for companies who sell just one service or product.
Advantages of landing page
Can your business benefit from one single page?
Absolutely, if you use it correctly.
Landing page is a page that sells. Landing has has a goal to attract leads to your website and your business.
A landing page should not have banners, graphics, complex navigation or a lot of text. Titles must be clear and well-formulated.
Landing`s goal - a visitor must complete an action - leave a request for purchase, sign up for a consult, leave an email, sign up for the newsletter and many others.
To do this, a landing has to contain a contact form.
You can promote any service or product using a landing page concept. Moreover, a landing page is an important part of any marketing campaign.
If you already have a website or an eshop, it doesn`t mean that you do not need a landing page.
Usage of landing page in sales
How to determine whether you need a landing page or not? Ask yourself these questions:
- Is your business at standstill?
- Internet doesn`t bring you enough customers ?
- You want to actively promote one of your business` sector?
- You want to run a promo campaign?
- You want to increase the flow of customers?
If you answered ”yes” at least on one question, then landing or a promo page is what you need.
A landing page by itself is not going to increase your sales, but in complex with other actions can influence positively the effectiveness of your website. This is a marketing tool and its effectiveness depends on whether you use it correctly. High-quality, attractive, functional landing is able to fulfill its function to attract customers to your main website and increase conversions.
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